Launch ad repositioning Uncle Toby's Oats as a natural energy company.
Surfer ad, demonstrating our energy equation.
Bike rider ad, demonstrating our energy equation.
Energy related messages were tailored to match the content being viewed on YouTube.
A high volume of Facebook posts targeted the activities specific audiences were likely to be doing.
Multiple digital activations and programs are due to roll out over the following year integrating the Uncle Tobys Oats natural energy company into every day life.