Over my years as a copywriter and creative director, embracing change has continually inspired my passion for invention and new forms of storytelling.
Advances in technology and data-driven communications have allowed creativity to enter an exciting new era. And for me, combining traditional insight focused principles with this ever-evolving language of digital is our real secret weapon for capturing people's attention.
Crossfire discussion and award presentation as Interactive and Mobile Jury President – AdFest 2016.
RECENT AWARD JUDGING:
• ADFEST 2016 – Jury President for Interactive & Mobile
• CANNES YOUNG LIONS 2016 – Interactive
• AIMIA 2015 Digital Industry Association of Australia – Interactive
• GLOBAL AWARDS 2015 (New York Festivals for Healthcare) – Interactive
• Creative direction
• Creative development & strategic thinking
• Digital ideas across Mobile, Social, Web, Video campaigns
• Data-driven ideas and campaigns
• Traditional ideas across TVC, Print, Radio, OHH – integrating with digital campaigns
• TVC/Video/Film scripting and screenwriting
• TV/Film production & film directing
• Interactive video
• UX for web, mobile & tablet
• Managing large scale creative projects, copywriting, art direction & design
• Existing client connections to help lure new business
• Agency management & team leadership at ECD level